- BNotions uses Hadoop and Mahout for their Vu mobile app. Vu is a smart news reader that recommends articles based on article similarity to things you like as well as user similarity to you.
- Graph theory and graph processing algos are helpful for this work.
- Likes, dislikes, reads, skips are the most important input for their machine learning. Also relevant: user preference for breadth of topics vs depth; recency; natural language processing to extract topic keyword and organize topics by similarity.
- Redis is used for transient storage. It has some useful ops above just key-value. They use S3 as a data warehouse, but it could just as easily be HDFS.
- They use Amazon EMR as the Hadoop cluster. EMR constrains technology choice. For example, harder to use HDFS, hence Redis instead. They are evaluating HBase as an alternative — performance differences not relevant for use case.
- They don’t currently adjust for article length as factor in recommendations.
- They use a third party API for NLP, not Hadoop specidically. Only once per article, so not a bottleneck yet. Not happy with NLP quality, though.
- Cascalog/JCascalog to query the Hadoop data using Scala.
- Scalability is limited by cost, not capability. May switch from EMR to dedicated cluster, etc as cost grows.
- Data science 10%, engineering 90%. Stock algos for rapid application development, tweak after. Deployment (my own specialty!) can be painful.
- Service-oriented architecture (SOA) helps with deployment. Simplifies components, but adds a devops layer. Jenkins is used to automate builds.
Tonight I attended a session about machine learning with Mahout at BNotions. The session was organized through the Toronto Hadoop User Group.